
/ Seminar /
This Must Be the Place: An Exploration of Southern Terroir
FRIDAY, SEPTEMBER 8
11:00 AM – 11:45 AM
THE FOUNDRY HOTEL
ASHEVILLE, NC
PAY-WHAT-YOU-CAN
(SUGGESTED : $25)
All ticket sales + donations fund directly our industry-leading honorariums for our culinary + beverage presenters


Amie, co-founder of Botanist and Barrel, is a wine industry veteran and sommelier who has expanded into cider. With a passion for minimal intervention and showcasing terroir, she oversees distribution and education. Amie is the first and only woman certified Pommelier in NC. As a judge in renowned competitions, she brings her expertise in tasting and finding balance to create exciting ciders. Follow her journey on Instagram and Facebook @naturalcider. Farm, Fruit, Ferment!


Sheri Castle is the host of The Key Ingredient, an Emmy-winning cooking show from PBS NC. She is also an award-winning professional food writer, recipe developer, and cooking teacher known for melding stories, humor, and culinary expertise. She writes regularly for a number of publications and is a Contributing Editor for Southern Living. The Southern Foodways Alliance named her one of 20 Living Legends of Southern Food, calling her The Storyteller.
Sheri grew up in her beloved Blue Ridge Mountains and now lives in Pittsboro, NC. She’s fueled by farmers markets, great stories, cool weather, and the occasional shot of bourbon or buttermilk. Keep tabs on her through shericastle.com.


Fonta Flora Brewery integrates the soul of agriculture with the artisanship of zymurgy to create a menagerie of rustic and savory libations. With an emphasis on seasonal flora, Fonta Flora brings English tradition and Belgian inspiration to the Appalachian mountains of North Carolina.
Fonta Flora utilizes local artists to help conceptualize the notion that fermentation is yet another medium for creating art. This uniquely artisan approach to beer yields a sustainable product filled with culture from our very own community.


For William Goldberg, co-founder & head distiller at Oak and Grist, the intrigue of creating something from scratch developed at a young age in the kitchen and garage of his childhood. It eventually led him to Warren Wilson college where he received a B.S. in Sustainable Agriculture. His college studies led to several years as an artisan cheese-maker for a small family creamery in western North Carolina. Building on a growing passion for value-added agriculture and a desire to pursue that interest through distillation; he took a trip to visit his mentor in the Speyside region of Scotland in 2010. William returned with the inspiration, drive, and mentorship to craft a regionally inspired American Single Malt Whiskey. Working exclusively with locally grown and malted grains, Oak and Grist established itself in Black Mountain, North Carolina with a focus on the flavors and aromas of Appalachia. For more than six years the 100% grain-to-glass distillery has been crafting award winning Genever-Style Gin and American Single Malt whiskey.


Community-centered, women-founded, and values-driven since its founding in 2009, Buchi is united in purpose to craft delicious, high-quality, nutrient-dense living drinks; invest in the regeneration of the planet, and use business as a conduit for positive social impact.


Got to Be NC is an initiative on behalf of the North Carolina Department of Agriculture & Consumer Services to promote North Carolina agricultural products and goods. Our mission is to promote and expand markets for North Carolina agricultural products both domestically and internationally in support of our state’s $95+ billion plus food, fiber and forestry industries.
In 2005, the Goodness Grows in NC program was rebranded as Got to Be NC. From then to now, our work with North Carolina growers and agricultural organizations continues to raise the awareness and availability of North Carolina products to consumers both locally and around the world.


51 South Market Street
Asheville, NC 28801
(828) 552-8545