/ Seminar /

This Must Be the Place: An Exploration of Southern Terroir

FRIDAY, SEPTEMBER 8
11:00 AM – 11:45 AM

THE FOUNDRY HOTEL
ASHEVILLE, NC

PAY-WHAT-YOU-CAN
(SUGGESTED : $25)

All ticket sales + donations fund directly our industry-leading honorariums for our culinary + beverage presenters

THE SKINNY

  • Presentations and discussion from four presenters on four beverge types: distilled spirits, beer, cider, wine.
  • Conversation hosted and moderated by Sheri Castle, host of The Key Ingredient on PBS.
  • Sample variations of the beverages discussed.
  • Develop a deeper appreciation for the distinctive flavors of the region and its farmers and beverage producers who play a role bringing them to your glass.

Festival Themes Reflected in the Content:

  • Cultivating (flavor characteristics imparted by agricultural ingredients unique to a region)

THE DEETS

One could argue that our global society, as we have come to know it, could not exist without agriculture, and while the advances during the Agricultural Revolution in the 18th century have made it possible to feed more people it also changed our relationship with the land and as a result the agricultural products that we consume. Who grew our food, how that food was grown, and where that food was coming from became increasingly unclear, ultimately leading to a significant homogenization of the flavors and aromas we experience when we sit down at the table with each other.

Defined as the characteristic taste and flavor imparted on a crop by the environment (climate, soil, and topography) in which it is grown, Terroir has historically been most celebrated and promoted by the wine world. It is part of why we see protected designations such as Burgundy and Champagne. Although it is not discussed as frequently, terroir’s impact goes beyond grapes. For a few decades, the Slow Food and Farm-To-Table movements have been reintroducing this sense of place to the food that we eat. Each of the panelists on this proposal represent North Carolina Beverage producers celebrating the terroir of this state.

This Talk + Taste Seminar, will be moderated by renowned food writer and cooking educator, Sheri Castle, host of The Key Ingredient on PBS in conversation with  William Goldberg of Oak & Grist Distillery, Todd Boera of Fonta Flora Brewery, as well as Amie Fields of Botanist & Barrel Cidery & Winery who will also share delicious sips and bites to complement the discussion.

The objective of the session is to foster stronger connection between producer, consumer, and place through an exploration of southern terroir. Drawing parallels to the Farm-to-Table movement, panelists will focus on the influence, importance, and impact that the choice in grains, fruits, and other agricultural products that we use have on the resulting beverages that we craft and on the community that surrounds us. We will celebrate the resilience of local food systems, the traditions that have defined our processes, and the unifying nature of gathering around a table.

 

THE TALENT

Amie Fields (she/her)
Botanist & Barrel Cidery & Winery
Amie Fields (she/her)
Botanist & Barrel Cidery & Winery

Amie, co-founder of Botanist and Barrel, is a wine industry veteran and sommelier who has expanded into cider. With a passion for minimal intervention and showcasing terroir, she oversees distribution and education. Amie is the first and only woman certified Pommelier in NC. As a judge in renowned competitions, she brings her expertise in tasting and finding balance to create exciting ciders. Follow her journey on Instagram and Facebook @naturalcider. Farm, Fruit, Ferment!

Sheri Castle (she/her)
Food Writer + Cooking Educator | Host, The Key Ingredient on PBS
Sheri Castle (she/her)
Food Writer + Cooking Educator | Host, The Key Ingredient on PBS

Sheri Castle is the host of The Key Ingredient, an Emmy-winning cooking show from PBS NC. She is also an award-winning professional food writer, recipe developer, and cooking teacher known for melding stories, humor, and culinary expertise. She writes regularly for a number of publications and is a Contributing Editor for Southern Living. The Southern Foodways Alliance named her one of 20 Living Legends of Southern Food, calling her The Storyteller.

Sheri grew up in her beloved Blue Ridge Mountains and now lives in Pittsboro, NC. She’s fueled by farmers markets, great stories, cool weather, and the occasional shot of bourbon or buttermilk. Keep tabs on her through shericastle.com.

Todd Boera
Fonta Flora Brewery
Todd Boera
Fonta Flora Brewery

Fonta Flora Brewery integrates the soul of agriculture with the artisanship of zymurgy to create a menagerie of rustic and savory libations. With an emphasis on seasonal flora, Fonta Flora brings English tradition and Belgian inspiration to the Appalachian mountains of North Carolina.

Fonta Flora utilizes local artists to help conceptualize the notion that fermentation is yet another medium for creating art. This uniquely artisan approach to beer yields a sustainable product filled with culture from our very own community.

William Goldberg (he/him)
Oak & Grist Distilling Company
William Goldberg (he/him)
Oak & Grist Distilling Company

For William Goldberg, co-founder & head distiller at Oak and Grist, the intrigue of creating something from scratch developed at a young age in the kitchen and garage of his childhood. It eventually led him to Warren Wilson college where he received a B.S. in Sustainable Agriculture. His college studies led to several years as an artisan cheese-maker for a small family creamery in western North Carolina. Building on a growing passion for value-added agriculture and a desire to pursue that interest through distillation; he took a trip to visit his mentor in the Speyside region of Scotland in 2010. William returned with the inspiration, drive, and mentorship to craft a regionally inspired American Single Malt Whiskey. Working exclusively with locally grown and malted grains, Oak and Grist established itself in Black Mountain, North Carolina with a focus on the flavors and aromas of Appalachia. For more than six years the 100% grain-to-glass distillery has been crafting award winning Genever-Style Gin and American Single Malt whiskey. 

SPONSORS

Buchi
Product Sponsor
Buchi
Product Sponsor

Community-centered, women-founded, and values-driven since its founding in 2009, Buchi is united in purpose to craft delicious, high-quality, nutrient-dense living drinks; invest in the regeneration of the planet, and use business as a conduit for positive social impact.

Got to be NC
Presenting Content Sponsor: Cultivating Theme
Got to be NC
Presenting Content Sponsor: Cultivating Theme

Got to Be NC is an initiative on behalf of the North Carolina Department of Agriculture & Consumer Services to promote North Carolina agricultural products and goods. Our mission is to promote and expand markets for North Carolina agricultural products both domestically and internationally in support of our state’s $95+ billion plus food, fiber and forestry industries.

In 2005, the Goodness Grows in NC program was rebranded as Got to Be NC. From then to now, our work with North Carolina growers and agricultural organizations continues to raise the awareness and availability of North Carolina products to consumers both locally and around the world.

The Foundry Hotel
Venue Sponsor | Lodging Partner
The Foundry Hotel
Venue Sponsor | Lodging Partner

The Foundry Hotel Asheville

51 South Market Street
Asheville, NC 28801
(828) 552-8545